As the employees sat, hushed, Dick [Costolo] paced in front of them with the microphone in his hand and told a story about their recent move.
He said that when he had directed the movers to transport the artwork from the old office, he had instructed them to leave one piece of art behind. It had hung in the Folsom Street office since late December 2009. The piece of art was in a black frame with a white border. In a bit of irony, it had been hung upside down. And in bold white letters on a dark background, it made a statement in thirty-six characters: “Let’s make better mistakes tomorrow.”
The new office, Dick explained, meant that it was time for Twitter to grow up as a company. To the end of rolling site outages and a long list of other problems that had plagued Twitter’s infancy.
"We’re leaving the motto of making better mistakes tomorrow in the old building," Dick said. "That’s not the type of company we are anymore."”
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re: party records, but doing it with a consciousness
"There was just a thing that was going on in the culture, about awareness, about identity, about comin’ out of the hood, and being able to present ideas that were lofty."”